It is a chic new woodworking machinery dealer entering the market, especially in the desktop tool category. But that’s just what happened when Cutech Tool LLC was formed about a year and a half ago. If you aren’t familiar with the company’s silver and black machines yet — or if you’re thinking about adding a planer, jointer, dust collector or combination sander to your shop collection this winter, here’s an introduction to the newest kid on the “benchtop” block.
While Cutech is a name new to most, its president and managing partner, Doug Davenport, has been around the woodworking tool business for a very long time. He started out selling fasteners and component parts to Delta Machinery, RIDGID and several other power tool manufacturers in the mid-1990s. Then, after 13 years in the nuts and bolts business, he became a manufacturer’s sales rep where, as fate would have it, he happened to meet the owners of the factory that currently produces Cutech’s planers and jointers. After that, there also was a stint at the former Steel City Tool Works.
“When Steel City reorganized about nine years ago, I agreed to become an independent rep for Steel City and worked with them for years,” Davenport says.
Initially, the iron and steel market for the sale of the complex and planer Doug already know the overseas manufacturing plant. But by the fall of 2014, Steel City is no longer putting these machine models, and Davenport decided to leave the Iron City as a tool for the House of Representatives in March 2015, a steel city tool that shut down operations in the United States.
“I saw an opportunity to continue to offer [these discontinued planers and jointers] to the market under my own brand … since the factory only had rebranded a couple of their machines in the U.S. market,” Davenport recalls.
He is excited to improve the position tolerance of the design manufacturer for its helical cutterhead – squeezed integrally from the segment head, making the cutterhead tighter and consistent with the carbide insert. To create a better surface finish of wood.
So, after a trip overseas in 2014, Davenport drafted a business plan to launch his own benchtop planer- and jointer-based company, Cutech Tool LLC, in April 2015.
“It took about three months to get the doors open, and our first sale was made in July of that year,” Davenport says. The company, which currently has three full-time employees and a 5,000-square-foot warehouse, is based in Memphis, Tennessee.
“Cutech” stands for “cutterhead technology,” which Davenport says captures the idea that Cutech Tool planers and jointers have improved cutterheads.
“While working at Steel City, the industry was always debating the differences in spiral cutterheads versus helical cutterheads. I thought it was important to show that (our) new cutterheads could perform much better than the previous versions of the spiral cutterhead.”
To this end, Cutech currently offers five basic models of desktop division straight knife or spiral cutter discs. The company also comes with 6. Screwdriver engagement. The length of the table and 1.5 hp (110 volts) of the precipitator.
Davenport says the Cutech 40200 hc-ct planer is the best-selling planer model. The new helical cutter insert with carbide and patented snipe-lock feature. Previously, this machine sold several brand labels, including the Iron and Steel City, with the original screwdriver.
“There are literally thousands of these machines still in use today,” Davenport adds. “As Steel City and other brand owners find out about us, we are enjoying a brisk business in offering and supplying repair parts to support them and keep their machines running.”
A few weeks later, Cutech’s products will resume growing when the company added a $ 240 straight-edge planer and $ 120 to $ 6-by-4 inches. Valves and belt sander. Davenport said Cutech could also add a desktop lathe catalog for the foreseeable future, “If we can find the right machine with the right price and quality.”
Quality is one of the cornerstones of Cutech’s business model, Davenport explains, and he feels it’s a characteristic that can be hit-or-miss among distributors in the benchtop tool arena.
“We strive to give the best customer service and technical support available on these types of machines, which is lacking in a lot of cases. We do have a few dealers, who were old friends from the Steel City days, who know the value of these machines and have a lot of experience with them.”
However, Cutech sells primarily through its website, rather than an extensive dealer network, to help keep low street prices and expenses. Even though his company is a distributor rather than a manufacturer, Davenport says the factory manufacturing Cutech machine is very responsive to his input design and quality control issues.
Reflecting on the past year and a half of business, Davenport is pleased that Cutech has surpassed its short-term goals and long-term stability on the road. He also proudly shares that the company started without debt, “so we should be able to continue to grow through cash flow – the traditional way!”
The biggest challenge so far has been visibility within the marketplace. But, as woodworkers become aware of Cutech, Davenport says they seem to be rooting for the “little guy” and “the new kid on the block.” That support makes him and his employees work harder to maintain a level of quality and customer service that seems, in his estimation, to be getting lost in today’s “throwaway society.”
“As a new generation of carpenters appear, they become serious about their craft, and I’m going to be in a position where Cutech is the starting name when they think of their collection of new desktop power tools,” Davenport said. “We want to make sure their buying experience is enjoyable and fast, and most importantly, they get the best quality tools for their money.”